FACTORS AFFECTING THE PERFORMANCE OF WOMEN ENTERPRENEURS IN MICRO AND SMALL ENTERPRISES (THE CASE OF YEKA SUB-CITY)

Abstract

The main objective of the study is to identify and analyze the factors affecting the Performance of women entrepreneurs in Micro and Small Enterprises in the Case of Yeka Sub-city. The study used both qualitative and quantitative research methods. Questionnaire was used to collect primary data from women entrepreneurs and officials of Job Creation Bureau in Yeka sub-city administration. Both Stratified and purposive sampling technique was used to collect enough and adequate data from the sample. The Statistical Package for Social Sciences (SPSS) version 20 was the method used for data analysis. It can be concluded from the descriptive analysis that except the social factors, all the variables of the study (economic, cultural and entrepreneurial factors) has an effect on the performance of women entrepreneurs in MSEs. The findings of the study imply that the economic, cultural and entrepreneurial factors have significant effect on the performance of women entrepreneurs in MSEs of Yeka sub city. The study recommends that the concerned government and NGOs should create ways to upgrade the economic, cultural and entrepreneurial situations for the women entrepreneurs working in MSEs of the Yeka sub-city. Furthermore, the study also recommends that the concerned bodies should find ways to strengthen the social situations of the women entrepreneurs in MSEs.