| Abstract: | This study aims to examine factors affecting salesperson performance in Hidasie-telecom.
Accordingly, four factors (emotional intelligence, spiritual intelligence, personality and competency)
are identified and examined toward salesperson performance. The research uses explanatory
research design and a quantitative approach. For selecting sample of respondents’ census method
was used. Data were collected from 191 salespersons of Hidasie telecom by distributing 205
questionnaires, and the data analysis was processed by IBM SPSS statistical software version 23 and
the data analysis was performed by employing inferential and descriptive statistics. To test the
hypothesis, correlation and multiple regression analysis were conducted. Four major assumptions for
multiple linear regressions were tested: multi-collinearity, linearity, normality and Homoscedasticity
were found to be satisfactory. The finding of this study demonstrated that emotional intelligence,
spiritual intelligence, personality and competency significantly affect the sales performance of
Hidasie-telecom sales people. The finding specifically indicated that these factors explained the
dependent variable by 71.40%. The study finally concludes that; the sales performance of Hidasietelecom
is significantly determined by these four factors. Therefore, the company should give
adequate emphasis for these variables to enhance its salesperson performance. |
