EFFECT OF MOTIVATION TOWARDS ORGANIZATIONAL COMMITMENT: THE CASE OF BANK OF ABYSSINIA S.C

Abstract

This research was conducted to study the effect of employee motivation on organizational commitment. The research is a descriptive research type and follows a quantitative approach. The research has employed both primary and secondary data. To collect the primary data Likert scale questionnaire has been used. Probability Simple Random sampling technique was used to select a representative sample of 242 participants from the total population of 614 found at five branches including the headquarters. To analyze the collected data SPSS 25 has been used and descriptive statistics analysis methods such as frequency distribution and central tendency methods were employed. Furthermore, inferential statistical analysis such as correlation and regression analysis were employed. The finding of the research vividly showed the effect of employee motivation on organizational commitment in the case of Abyssinia Bank. In the case of Abyssinia Bank, extrinsic motivation has a higher effect on organizational commitment. Based on the findings of the study, appropriate recommendations have been forwarded. Among other things, the bank shall ensure the existence and maintenance of both intrinsic and extrinsic motivation to assure organizational commitment.