| Abstract: | The purpose of this study was to examine the effect of corporate social responsibility (CSR) on
the image of St. George Beer Factory in Addis Ababa, Ethiopia. The study employed a
quantitative research design. The target population included employees, customers, and
community members near the St. George Beer Factory. A sample size of 359 was determined
using Yamene’s formula for employee, Customer and local community using convenient
sampling. Out of that 91.6% were filled and returned. Data was collected through a structured
questionnaire and analyzed using descriptive statistics, correlation analysis, and multiple
regression analysis. The major findings indicate that there is a significant positive relationship
between the economic, legal, ethical, and philanthropic dimensions of CSR and the corporate
image of St. George Beer Factory. The regression analysis revealed that the economic, ethical,
and philanthropic dimensions of CSR had a significant positive effect on corporate image, also
the legal dimension have a significant effect. In conclusion, this study provides empirical
evidence that CSR initiatives can effectively enhance the corporate image of beer companies like
St. George Beer Factory. The recommendations include: strengthening CSR programs,
improving communication about CSR efforts, and aligning CSR initiatives with the company's
core business and stakeholder needs to maximize the impact on corporate image |
