DEPARTMENT OF BUSINESS ADMINISTRATION THE EFFECT OF ORGANIZATIONAL CULTURE ON EMPLOYEES JOB PERFORMANCE AT BALEZAF ALCOHOL & LIQUORS FACTORY

Abstract

This research examines the effect of organizational culture on employee performance at Balezaf Alcohol & Liquors Factory in Addis Ababa. Utilizing the Denison Organizational Culture Model, the study focuses on four key dimensions: adaptability, involvement, consistency, and mission, to analyze their influence on workforce efficiency, commitment, and overall productivity. The study employs a quantitative-methods approach, quantitative data from employee surveys. Results indicate significant correlations between organizational culture dimensions and employee performance metrics, highlighting adaptability and involvement as critical factors for enhancing productivity and engagement. The findings provide actionable insights for Balezaf's management to optimize organizational culture, thereby improving performance and sustaining competitive advantage in the Ethiopian alcohol manufacturing industry. This study contributes to the broader understanding of cultural dynamics in industrial contexts, offering a valuable reference for future research and practical applications within similar settings