| Abstract: | The main purpose of this study is to assess the assessment of New Product Development and
organization performance in the case of Senselet Food Processing. This research is descriptive
type research & uses census survey. Both primary and secondary methods of data collection are
applied. The key findings indicate that the major challenges of new product development include
consumer perception, nature of new products, cost of marketing, mistrust in customer-company
relationship, failure to adopt information technology, low-trained and inexperienced marketing
staff, pricing of new products, lack of innovativeness, complex procedures in claims
management, lack of awareness, cost of product development, and distribution issues. The main
opportunities gained from new product development are profit maximization, winning customers,
increasing market share, building brand, increasing business continuity, goodwill, and creating
differentiated products. In conclusion, the study found that Senselet Food Processing faces
several challenges in its new product development efforts that also impact organizational
performance, but also has opportunities to leverage. To address these, the researcher
recommends that the company should hire experienced professionals, develop a strategic
marketing approach, and work to mitigate the key challenges identified in order to improve its
overall organizational performance. |
